Real campaigns, real numbers
Drawn from analytics on 648 historical Spectator Sport campaigns. 216 cleared 50+ orders. 25,820 pieces shipped lifetime. Some campaigns sprint to goal in a week; others run for a year. The model adapts to what your school can actually sustain.
2023
What viral looks like — a literal one-minute burst on November 15, 2023, plus another 39 orders in a single second six hours later.
Read the full story →
2019
A one-week sprint that moved 434 blankets, opened with 80 launch-day orders, closed past goal a week later.
Read the full story →
2019
Mountain Ridge's new athletic director called us, ordered, sold out, called back, ordered again, sold out, called back. By the end of the month their booster club president — Erica Fitton — had moved 800+ blankets, and she'd built the model herself.
~800 blankets in ~3 weeks — pioneered the model
Read the full story →
2020
One of the largest campaigns in Spectator Sport history — closed in just under 90 days.
Read the full story →
2022–2023
Evergreen campaign that took steady orders from July 2022 through May 2023 — no single huge spike.
Read the full story →
2021
Two distinct 10-order bursts five minutes apart — what happens when one forward triggers another.
Read the full story →
2023
Launch-day spike that signals strong booster pre-promotion before the link went live.
Read the full story →
2020
An object lesson in launch momentum — past goal in their first week.
Read the full story →
Want to see what your school could do?
We have campaign data on 648 schools spanning seven years. Tell us about your school and we'll send a custom estimate based on schools of similar size and engagement.
Get a custom estimate