St. Joseph Bears · 2019 · presale campaign
287 orders in 6 days.
A one-week sprint that moved 434 blankets, opened with 80 launch-day orders, closed past goal a week later.
287
Total orders
434
Blankets shipped
6
Days from launch to close
80
Orders on peak day
What happened
St. Joseph Bears opened their campaign on Monday, October 21, 2019, and closed it on Sunday, October 27 — exactly six days. By the end of day one, they had 80 orders. By the end of the week, 287 orders for 434 blankets had been placed. The campaign hit its goal and closed; there was no point in keeping it open longer.
Why it worked
The Bears' booster club ran this as a true sprint campaign. They timed the launch around a home football game weekend, which meant the campaign was top-of-mind for the entire school community during a high-engagement window. The promotion was concentrated — instead of trickling out promotion over a month, the booster team hit every channel hard for 7 straight days. Game-day announcements, parent group texts, school social channels, and an email blast to the alumni list all fired during that one week.
The whole-campaign numbers
Of the 287 total orders, 80 (28%) hit on day one. By day 3, the campaign had already cleared 200 orders. The campaign closed at 287 orders / 434 pieces — an average of 1.5 blankets per order (typical for athletic-program campaigns where parents buy for multiple kids or for grandparents). Average orders-per-day during the active campaign was 48, the highest sustained-pace number we've seen in our 648-campaign dataset.
What other schools should learn from this
Sprint campaigns work when timing is right. The Bears didn't try to extract orders over weeks — they accepted that most of their community would either order in the first week or never. By closing at day 6, they avoided the long-tail decay that plagues campaigns left open too long. Schools running sprint campaigns should plan: a specific announcement event (game, pep rally, assembly) to launch around; pre-prepared promotion materials ready to fire on launch day; and a hard close date communicated upfront so the community feels urgency.
What this proves
Takeaways for other schools
- →Sprint campaigns (5-10 days) can outperform multi-week campaigns when promotion is concentrated
- →Launching around a high-engagement school event (game, pep rally) multiplies day-one orders
- →Average orders-per-day above 40 is sustainable for short bursts but rarely beyond ~10 days
- →Hard close dates create urgency; open-ended campaigns lose momentum after the launch week
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