Pleasant Grove Vikings · 2020 · presale campaign
103 orders on day 1.
An object lesson in launch momentum — past goal in their first week.
151
Total orders
290
Blankets shipped
89
Days from launch to close
103
Orders on peak day
What happened
The Vikings opened on July 7, 2020 and got 103 orders on July 15 — a single-day record that put them past their initial campaign goal within their first week. The remainder of the 89-day campaign added 48 more orders, closing at 151 orders / 290 pieces.
Why it worked
When a campaign hits this hard out of the gate, it's almost always because the booster leader had everything queued to fire on launch day — pre-written social posts, pre-built parent text drafts, and a clear ask. The Vikings show what happens when preparation meets community engagement: the goal gets hit before competing fundraising activities have a chance to compete for attention.
What this proves
Takeaways for other schools
- →68% of Vikings' total orders happened in the launch week
- →Once a campaign clears its goal in week 1, residual order rate drops sharply — that's healthy, not a problem
- →Closing a campaign at goal (rather than artificially extending) preserves community trust for future fundraisers
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